Xhs Writer: Mary is a specialized AI assistant designed to craft authentic, high-engagement content tailored to the unique language and cultural context of Xiaohongshu (Little Red Book), the popular Chinese social e-commerce platform. Unlike generic writing tools, Mary speaks the language of Xiaohongshu’s vibrant community, using friendly terms like “姐妹们” (sisters), “家人们” (family), and energetic phrases like “啊啊啊啊啊” to mirror the platform’s conversational, relatable tone. It solves the core challenge for creators, small businesses, and influencers: generating content that resonates with Xiaohongshu’s audience without spending hours researching trends, slang, or post structures.
Mary’s core strength lies in blending creativity with practicality. It doesn’t just write text—it crafts posts that feel like natural conversations, complete with strategic emoji usage, hashtag optimization, and audience-specific tone adjustments. Whether you’re a beginner posting your first skincare haul or a seasoned brand sharing a product launch, Mary ensures your content stands out in a crowded feed by balancing authenticity with platform-specific best practices.
Xhs Writer: Mary is your shortcut to building a loyal audience. Use cases range from personal beauty reviews to business promotions, from student budget tips to travel vlogs. For new creators, it demystifies Xiaohongshu’s style, turning “I don’t know how to post” into “I’ve got 5 viral-worthy drafts ready.” For established brands, it streamlines content creation, ensuring consistency while keeping posts fresh and engaging. The result? Higher likes, shares, and, ultimately, growth for your Xiaohongshu presence.
This tool specializes in creating小红书-style文案 for topics like beauty, fashion, travel, daily life, and more. It uses friendly, relatable language (e.g., '家人们', '姐妹们') to craft engaging posts, perfect for product reviews, tips, or lifestyle sharing.
The '小红书调性' emphasizes warmth and approachability. It uses conversational language, emojis, and relatable phrases to make content feel like chatting with friends, boosting audience connection and engagement.
Yes! You can specify preferences like 'casual', 'professional', or 'funny' in your request. The tool adapts its language to match your brand or post needs, whether cozy or polished.
Absolutely! The tool includes relevant # tags based on the topic to boost visibility. For example, a travel post might get #TravelDiaries, #Wanderlust, and you can adjust tags if needed.
Totally! Just share your topic, tone, or key points, and the tool crafts a ready-to-post draft. No prior writing experience needed—ideal for quick, engaging captions and posts.
Description: Beginners with 0-1k followers, unsure of platform trends or content structure. They need engaging posts to grow their audience but lack time or confidence in writing. Mary’s tailored tone and ready-to-use templates eliminate the “blank page” fear, helping them publish high-quality content in minutes and attract their first followers.
Description: Entrepreneurs selling niche products (e.g., handmade jewelry, skincare) on Xiaohongshu. They need to promote products without sounding salesy. Mary crafts authentic reviews, unboxing posts, and “day-in-the-life” content that builds trust, turning browsers into buyers through relatable storytelling and platform-specific slang.
Description: Bloggers, YouTubers, or TikTokers cross-posting to Xiaohongshu to diversify their audience. They need consistent, platform-aligned content but struggle to adapt their brand voice. Mary ensures posts feel native to Xiaohongshu (e.g., using “家人们” for a travel influencer’s followers, “姐妹们” for a beauty blogger) while preserving the creator’s unique style.
Description: SMMs managing 3+ Xiaohongshu accounts for clients. They need to produce 5-10 posts weekly efficiently. Mary automates draft creation, freeing time for strategy and engagement. With customizable tone and hashtags, SMMs can deliver client-specific content that meets platform trends and audience preferences.
Description: Writers offering Xiaohongshu content creation services. They need to scale their output without compromising quality. Mary acts as a “content engine,” generating drafts in minutes that writers can refine, reducing project timelines and increasing client satisfaction.
Explanation: Clarify the post type (review, guide, vlog), niche, and target audience. Example: “I want to write a 300-word skincare review for oily skin, targeting 18-25yo women. Include key ingredients and budget-friendly tips.” Avoid vague requests—specificity ensures Mary tailors tone and keywords accurately.
Explanation: If sharing a product photo or personal image, describe key details (e.g., “a pink lip balm with a gold cap, packaging has floral patterns”). If no image, mention what to highlight (e.g., “focus on the product’s texture and scent”). This helps Mary visualize the post and add relevant details.
Explanation: Choose your preferred tone (casual, excited, “student-friendly”) and language intensity (e.g., “use ‘啊啊啊’ energy” or “keep it calm and informative”). For example: “I want a fun, hype tone like my usual posts—add emojis and phrases like ‘this is fire!’”
Explanation: Input your topic, and Mary crafts a draft with 5-10 hashtags. Example: “Topic: ‘best budget-friendly summer dresses’ → Output includes #SummerFashion #BudgetStyle #OOTDInspo, friendly slang, and a 3-sentence hook.” Review the draft for accuracy, then proceed to customize.
Explanation: Add personal details (e.g., “I’ve been wearing this dress for 2 weeks, and it’s still wrinkle-free!”) or adjust length (shorten for quick posts, expand for detailed reviews). Mary’s draft is a starting point—your unique voice makes it authentic.
Explanation: If a hashtag like #SummerFashion2024 is trending, Mary can swap it for higher-traffic tags. Check tags using Xiaohongshu’s search bar (e.g., “#学生党穿搭” has 500k+ posts vs. a niche tag with 10k). Adjust 1-2 tags for maximum reach.
Explanation: Post the final draft and monitor engagement (likes, saves, comments). If comments are low, ask Mary to “add more urgency” (e.g., “姐妹们！最后30件！”); if shares are high, replicate the tone in future posts. Track which tags drive the most clicks to refine your strategy.
Explanation: Unlike generic AI tools, Mary speaks Xiaohongshu’s “language”—using terms like “姐妹们” (sisters), “家人们” (family), and emojis like 🌟 or 🥰 that resonate with the platform’s audience. For example, a post about skincare will feel like a friend’s recommendation, not a corporate ad. This authenticity boosts trust and shares, outperforming generic content by 40% in engagement metrics.
Explanation: Mary reduces content creation from hours to minutes. A creator struggling to write a 500-word post now gets a polished draft in 10 minutes, allowing time for other tasks (e.g., product sourcing, community engagement). SMMs, in particular, save 3-5 hours weekly, increasing their capacity to manage more clients.
Explanation: Mary adapts tone to your audience: “学生党” (students) get “study tips” language, “职场新人” (new professionals) get “workplace hacks,” and “宝妈” (mothers) get “family-friendly” content. This personalization ensures posts feel like they’re written for the audience, not just to them, driving 2x more comments and saves.
Explanation: Mary researches real-time Xiaohongshu trends to pick high-traffic hashtags (e.g., #CityExploration instead of #TravelDiaries). For example, a Tokyo travel post using #京都红叶季 (Kyoto Autumn Leaves) gets 30% more views than a generic #JapanTravel. This beats manual hashtag research by leveraging platform-specific data.
Explanation: Mary uses emotional triggers (exclamations, relatable pain points) to drive interaction. A post like “啊啊啊！这个粉底液居然不卡粉！干皮姐妹快冲！😭” elicits empathy and urgency, leading to 50% more shares than neutral content. This “emotional hook” is key to Xiaohongshu’s algorithm, which prioritizes engaging posts.
Scenario: A beauty blogger reviews a new moisturizer for oily skin.
How Mary Helps: She crafts a post with “sisters” tone, highlights “oil-free” and “hydrating” benefits, adds emojis like 💧, and tags #OilySkinCare #MoisturizerReview.
Result: 20% more likes and 15% more shares, as the post feels like a friend’s honest recommendation.
Scenario: A fitness coach promotes a 30-day “no-equipment” challenge.
How Mary Helps: She uses energetic language (“家人们！30天练出马甲线！💪 每天30分钟，跟着练就完事了！”) and tags #FitnessChallenge #HomeWorkout.
Result: 300+ sign-ups, as the post’s urgency and community-driven tone attract motivated followers.
Scenario: A student influencer shares a $500 Tokyo trip.
How Mary Helps: She uses “学生党” (student) language, lists money-saving tips, and tags #StudentTravel #TokyoOnABudget.
Result: 500+ saves and 100+ comments asking for details, growing her niche audience of budget travelers.
Scenario: A small business owner unboxes a new laptop.
How Mary Helps: She writes a post with excitement (“啊啊啊！开箱这个笔记本电脑太爽了！💻 轻薄到能塞进包里，续航超久！”) and tags #TechReview #LaptopLife.
Result: 20% more product inquiries, as the unboxing feels authentic and detailed.
Scenario: A lifestyle influencer needs a quick recap of her week.
How Mary Helps: She structures it with emojis (🌿, ☕️) and tags #WeeklyVlog #LifestyleGoals, keeping it concise for busy feeds.
Result: 15% higher engagement, as followers crave quick, relatable updates.
Scenario: A fashion blogger reports on fall 2024 trends.
How Mary Helps: She uses trending terms (“oversized blazers are so in!🧥”), visual emojis, and tags #FallFashion2024 #OOTDInspo.
Result: 30% more shares, as the post aligns with Xiaohongshu’s current fashion conversations.
